Jungle Muesli Instore Promotions

The Team at Tiger Brands gave Retail Insight the task of heading into SA’s Biggest Chain stores Nationally to promote a variety of different muesli flavours that Tiger Brands has to offer.

This was an activation that had consumers talking, due to the unique wet demo sampling that took place. Consumers were able to taste and give informative feedback on certain flavours that they enjoyed. It was a huge success and great insight was formulated from the feedback provided by the consumers. I’m certain that the Tiger Brands Team will be using these insights to formulate concrete marketing strategies around there different flavours.