Just Mercy Brand Activation

Just Mercy Brand Activation

Campaign Objectives:

  • The promoters are to make sure that all branding can be seen by guests and that the cinema room is clearly indicated to guests
  • Promoters are to ensure that guests know where the registration table is and it is easily accessible to guests
  • Promoters need to clearly explain how the process of the movie screening works and tell guests about their complimentary popcorn and cool drinks
  • Look out for movie trailers prior to the movie
  • Promoters to usher all  the guests into the cinema at 20:00 before the movie commences

 

Insights:

  • All campaign objectives went according to schedule with setup of the popcorn and drinks.
  • There was an overall attendance of 65% For both locations.
  • The crowd was middle-aged adults  53% females and 47% males.
  • The guests were pleased to receive free popcorn and refreshments prior to the movie screening.
  • There were movie trailers played before the screening of Richard Jewell and The Informer.
  • The branding on-site was sufficient and attractive to guests especially at Sandton City,  guests were encouraged to take photos next to the branded wall banner
  • Client Just Mercy
  • Date 6th September 2019
  • Tags Brand Activation