Just Mercy Brand Activation
- The promoters are to make sure that all branding can be seen by guests and that the cinema room is clearly indicated to guests
- Promoters are to ensure that guests know where the registration table is and it is easily accessible to guests
- Promoters need to clearly explain how the process of the movie screening works and tell guests about their complimentary popcorn and cool drinks
- Look out for movie trailers prior to the movie
- Promoters to usher all the guests into the cinema at 20:00 before the movie commences
- All campaign objectives went according to schedule with setup of the popcorn and drinks.
- There was an overall attendance of 65% For both locations.
- The crowd was middle-aged adults 53% females and 47% males.
- The guests were pleased to receive free popcorn and refreshments prior to the movie screening.
- There were movie trailers played before the screening of Richard Jewell and The Informer.
- The branding on-site was sufficient and attractive to guests especially at Sandton City, guests were encouraged to take photos next to the branded wall banner
- Client Just Mercy
- Date 6th September 2019
- Tags Brand Activation