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Data Privacy Policy

Retail Insight platforms

Valid from Feb 1, 2024

  1. General

This data privacy policy informs you about how Retail Insight (hereinafter also “we”) handle your personal data (hereinafter also “your data”). We pay great attention to protecting the rights of the users (hereinafter also “users” or “you”) of our products, comply with applicable data protection laws and take the necessary measures to protect your data.

Third-party websites that can be accessed via our websites are not subject to the data protection regulations set out here. We assume no responsibility or liability for the compliance with data protection by third party websites.

  1. Data processing and purpose of use

2.1. General

“Personal data” are all details and information that relate to a specific or identifiable person. This includes, for example, contact data such as name, telephone number, address or e-mail address, as well as other information that you provide to us, for example, during registration, as part of an order or when participating in competitions or surveys and the like.

Any handling of personal data, including but not limited to the collection, storage, administration, use, transmission, disclosure or deletion of your data, is considered “processing” or “handling”.

Your data will only be used for the respective purposes communicated to you in this Privacy Policy. We take the necessary measures to ensure that your personal data is protected against loss, theft and misuse.

In the following, we will inform you about the cases in which we collect data about you, what data we process from you, for what purposes we use it and to whom it may be disclosed. In addition, we will explain to you what rights you have vis-à-vis us with regard to your data and how you can assert these rights.

Your data may also be shared between companies affiliated with Retail Insight and used by them for purposes mentioned in this Data Privacy Policy.

2.2. Non-anonymous users

In the context of registration processes, inquiry forms or the download of files, when registering for a newsletter and when participating in a contest, job application, we collect personal data from you, such as first and last name, address, e-mail address and possibly other data such as telephone numbers or date of birth, as well as all data entered voluntarily by the registered user in his user profile.

We use this data to process the inquiries received, to enable and verify your access, and to notify and/or publish the individuals. As a basis for access to online products, data on individual usage behaviour is also collected and evaluated to improve our products. Your data will also be used for customer care, marketing purposes for the design of the same (e.g. pop-ups).

The online transmission of personal data between the user’s browser and our servers is encrypted using the HTTPS protocol. To enable the functionality of this encryption technology, the user is required to use the current browser versions.

2.3. Anonymous users of our websites

When visiting our websites, we and third parties collect, store and use data from both registered and non-registered users, which is collected via so-called “cookies” and similar technologies. These are text files that are stored on the user’s system and enable an analysis of the use of the products. This technology allows us to recognize individual users as (returning) visitors and to provide them with individualized services and products. In general, the use of cookies serves to improve our services, make them more effective and secure. Such cookies may also be necessary, for example, to use shopping carts or payment functions. Users of our websites can deactivate or restrict the storage of cookies via the settings of their browser or with the help of software, or they can delete stored cookies. The procedure for controlling and deleting cookies depends on the browser used. However, this may hinder the functionality of the products and make it more difficult to optimize the online services for users. Furthermore, the use of our digital offers is measured and evaluated by means of various technical systems, mainly from third-party providers. These measurements can be both anonymous and personal. Below you can see the most important analysis services used by us as well as further information about them.

2.3.1. Use of Google Analytics

Retail Insight uses Google Analytics. This is a web analysis service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies which are stored on your computer to enable an analysis of the use of the websites.

The information determined by these cookies (time, location, pages accessed and anonymised IP address) are sent to Google and stored in the USA.

Google uses this information to evaluate the use of our websites and to generate reports on the use of the websites for Retail Insight platforms AG. Google offers a tool for use on most common browsers, with which Google Analytics can be deactivated:

The aforementioned technology collect information in particular to analyse the surfing behaviour of users and to measure reach. Reach measurement can be used to determine how many people can be reached with an advertiser’s advertising. The information collected with such technologies can also be used for marketing purposes, to improve the products and the websites, to evaluate user behaviour, to deliver advertising formats tailored to target groups and to design them in line with requirements (e.g. by means of pop-ups).

  1. Disclosure of personal data to third parties

We do not disclose personal data to third parties, unless this is required by law or ordered by a court decision or the disclosure to third parties has been consented. Exceptions to this are the disclosure to third parties

  1. for the legal protection of users;
  2. to comply with legal requirements;
  3. for the defence and protection of our rights or other legitimate interests;
  4. to comply with the Terms and Conditions or data protection regulations;
  5. to resolve technical difficulties of the products;
  6. to cooperate with service partners who require the transmission of data for order or contract processing. The transmission of data is limited to the minimum necessary for their order fulfilment. In particular, in connection with the execution of contracts for products subject to a charge, credit card data will be forwarded to the relevant credit card organization.
  7. to cooperate with service partners who support us in particular in the marketing area, for the analysis of certain technical data and for functions of processing and/or storage of data.
  8. We work with a limited number of trusted external service partners who have been carefully selected by us and meet high data protection and security standards. Data is disclosed to the service partners only to the extent necessary to provide the services offered.

In the event of a sale, merger, or other reorganization of some or all of our company’s assets, personal data may be transferred, assigned, sold or otherwise shared with third parties as part of that transaction or reorganization.

  1. Plug-ins and other integrations of third-party services

Our digital services are linked to third-party functions and systems in a variety of ways, for example by integrating plug-ins from third-party social networks such as Facebook, LinkedIn, Google or Twitter, or when you visit our website on third-party websites (e.g. Facebook fan page, etc.). If you have a user account with these third parties, it may also be possible for these third parties to measure and evaluate your use of our digital services. In the process, further personal data, such as IP address, personal browser settings and other parameters may be transmitted to these third parties and stored there. You can find out what information these third parties receive and how it is used in the data protection notices of the respective third-party networks. There you will also find further information about your rights in this regard and setting options for protecting your privacy as well as your right to object to the creation of user profiles.

  1. Legal basis for data processing

We always process your personal data in accordance with the applicable data protection laws.

When processing personal data for the purpose of processing a contractual relationship, the contractual relationship serves as the legal basis. This also applies to processing operations that are necessary for the implementation of pre-contractual measures.

In the case of data processing that is required to fulfil a legal obligation, the relevant legal obligation serves as the legal basis.

For further processing, we rely on our overriding interest, for example, to optimally adapt and continuously improve our offers to the needs of our customers and to carry out marketing activities in order to be able to offer you suitable products or services, as well as to display advertisements that are relevant to you. This is an important basis for the financing and further development of our services. To achieve these interests, the processing of personal data as described by us is necessary. However, we have taken measures to mitigate the impact of data processing for our users. In particular, when we process personal data about children, we take specific precautions (such as excluding them from advertising campaigns) to protect their interests. We have also compared our interest with the interest of our users and have come to the conclusion that we do not unduly affect the interests or fundamental rights of our users with our data processing activities and that our interests are accordingly outweighed in these data processing activities. If you are of a different opinion, you have the right to object to this data processing at any time to the extent permitted by law (see sections 8 and 9).

In cases where we obtain consent for data processing, this will be the legal basis.

  1. Storage of personal data

We use and retain your data only as long as it is necessary according to the processing purpose in question, there is another legal basis for it or we have an outweighing legitimate interest in it. We retain data that we hold on the basis of a contractual relationship with you at least as long as the contractual relationship exists and limitation periods for possible claims by us apply or statutory or contractual retention obligations exist.

  1. Your rights

8.1. Right to information and correction

Within the legal framework, you have the right to receive information from us at any time and free of charge about whether and which of your personal data we process. In addition, you can request that we correct or complete incorrect data about you in our systems.

8.2. Right to deletion and restriction

You have the right to request that we delete or restrict the processing of your personal data.

Please note that even after your request for deletion of your personal data, we may have to retain it due to legal or contractual retention obligations (for example, for billing purposes) and in this case only restrict or block your data as necessary. Furthermore, deletion of your data may mean that you can no longer obtain or use the services you have registered.

8.3. Right to object

You have the right to object to the processing of your personal data, which you can request from us (see section 9 for details).

8.4. Right to data portability

Where applicable, you may also exercise your right to data portability.

8.5. Withdrawal of consent

You can withdraw your consent to data processing at any time, in principle with effect for the future. In the event of a withdrawal, we may no longer be able to provide you with personalised use of free and/or paid products.

  1. Objection

You have the right to object to the processing of your personal data in accordance with the legal requirements at any time.

9.1. Anonymous users

If you do not want retargeting to be carried out when you visit our websites as a non-registered or non-logged-in – i.e. anonymous – user, we are unfortunately unable to make this setting, as we cannot establish a link between an anonymous user of our websites and a person registered with us. However, you can prevent such retargeting yourself by deactivating the storage of cookies in your browser settings and thus generally preventing the storage of cookies necessary for retargeting.

If you do not wish us to carry out any of the other processing of your personal data mentioned in section 2.3, we ask you to do so in accordance with the instructions in the description of the respective data processing in section 2.3.

9.2. Registered/logged in users

If you no longer wish to receive advertising targeting when visiting our website as a registered and logged-in user, you can send an e-mail to with the note “No advertising targeting as logged-in user”. If you also do not wish to receive retargeting when visiting our websites when you are not logged in, please proceed as described in section 9.1.).

9.3. Marketing activities

If you do not want your personal data to be used for any marketing activities, you can send an e-mail to with the note “No marketing activities”.

9.4. Newsletter

Unsubscribing from a newsletter is possible at any time via your user account or the relevant link in the newsletter itself.

  1. Contact

If you have any questions or suggestions about our data protection policy, or if you would like information about or to exercise your rights under sections 8 and 9, please contact the following email address below:

However, for the fastest possible response to your inquiry, we recommend that you send it via e-mail to

  1. Adjustments

We expressly reserve the right to change this privacy policy at any time. If such adjustments are made, we will publish them immediately on our website. It is your responsibility to inform yourself about the currently valid version of the privacy policy on our website. We therefore recommend that you consult this data privacy policy regularly.