TOYOTA US Woordfees

In addition to being the traditional Dutch term for a party (“‘n borrel”), the theme and event were intended to convey a dreamlike atmosphere. Artists conjure up worlds with their imaginations that let us escape the harsh reality of our lives and enter a realm of dreams. However, the arts also bear the duty of rupturing the barriers that surround our senses and exposing us to new realities and perspectives.

Retail Insight’s main objective was to create a lasting impression by strategically branding the entire event with the artwork provided. As well as create a VIP area with branded Toyota Cooler Bags/goodies for the guests and promote the latest Toyota vehicle.